The images in the top row are meant to represent what foreigners associate with Brazilians. I would bet, however, that most non-Brazilians don't know nearly enough about Brazil to associate the country with its indigenous populations. I still meet ("educated") people in New York City who think Brazilians speak Spanish! Instead, when these people think of Brazil, they think of soccer, Gisele Bündchen, beaches and bikinis. The poster could read like this:
What people think we play:
How people think we look:
What people think we wear:
These pictures could be followed by images of Ayrton Senna to represent Brazil's top notch race-car drivers, some less attractive celebrity or average-looking citizen to counter the idea that all Brazilians are top models, and maybe a photo of Avenida Paulista crowded with businesspeople in suits to show that Brazilian are professionals, not only beach bums. I admit I'm having fun with stereotypes. But, seriously, if one were to keep the images in the poster as is, I would suggest changing the title.
Instead of reading "Brazilian," the poster should read "Paraense" or "Northern Brazilian." The true culprits of the type of cultural ignorance denounced in the poster, are, in my experience, Brazilians themselves. Many people who've grown up in the world class cities of São Paulo and Rio and in other parts of Southern and Southeast Brazil, have never bothered to visit (or learn about) other state capitals like Belém, Pará or Manaus, Amazonas.
Most of the Brazilians I meet in New York City have never been to Northern Brazil and ask me how I ended up living in Belém of all places. The answer is that I was studying environmental issues in the Amazon, of which Belém and Pará are a part. But Belém and its neighboring Manaus are major cities with all the typical characteristics of urban centers, a far cry from the remote tribal villages depicted in the poster. How could world-class DJ David Guetta play a show in Belém in a straw-thatched hut? Would Manaus have been chosen to host World Cup 2012 matches if it were going to convert a dirt patch usually used for tribal ceremonies into a soccer field?
Northern Brazilian cities' proximity to the world's most bio-diverse eco-region and some of its last remaining indigenous communities is something to be proud of, not something to deny. The Amazon has bestowed its urban centers with a culture and cuisine that is unlike any other in Brazil or the world.
So to you "Brazilians," come on up and get to know your own country. You can experience the culture in a theater, eat local cuisine at fine restaurants, and party at bars and clubs. But of course, if you are more adventurous, you can always hop on a boat headed up the Amazon river, strip down to your skivvies, paint your face, and hunt some jaguar, since after all, stereotypes are based in some truth.